HERSHEY, Pa. - The first new candy bar to carry the Hershey's name in more than two decades is set to hit shelves next month.
The Hershey-based candy maker said Hershey's Gold will go on sale December 1.
"The launch of Hershey’s Gold will introduce Americans to a new flavor and a new experience unlike any others before," said Melinda Lewis, senior director/general manager, Hershey's Franchise at The Hershey Company.
Hershey's Gold is described as a caramelized cream bar embedded with salty peanut and pretzel bits. Hershey's said the bar is a response to trends that it said show "the rising popularity of crunchy multi-textured candy."
"The buttery, sweet taste of Hershey's Gold bars provides an entirely new way for consumers to enjoy our brand," Lewis said. "We use a proprietary cooking process to transform the white creme into a golden bar by caramelizing the creme, which helps maintain a sweet, creamy taste."
Hershey's Gold will be the fourth bar for the brand and the first new one since Hershey's Cookies 'n Creme was introduced in 1995.
"The introduction of Hershey's Gold bars marks a defining moment for The Hershey Company as a chocolate innovator while also commemorating the influential and cultural moment of the Olympic and Paralympic Winter Games," Lewis said. "We want consumers to share in this golden opportunity and be a part of this historic moment for Hershey and Team USA."
The original Hershey's bar was released in 1900 and was followed up by the special dark variety in 1939.
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