FLEMINGTON, N.J. - Police in Hunterdon Co., N.J., are asking for the public's help in identifying five men who held up a jewelry store at gunpoint.
The holdup happened just before 12:30 p.m. Sunday at Roman Jewelers on Route 12 in Flemington.
Five men stormed through the front door of the store, bound some employees and ordered customers to the floor, said Hunterdon County Prosecutor Anthony Kearns III.
The men, Kearns said, were armed with handguns, but no shots were fired.
"This was a disturbing and traumatic crime for those victimized by these assailants," said Kearns. "The store employees and customers did everything right, remaining calm and calling 911 as soon as it was safe to do so. They should be commended for their actions."
Police believe the men left in two midsize sedans: a white Chrysler 300 and a black Audi 5 or BMW, both believed to have Pennsylvania license plates.
The robbers were described as black men who tried to mask their identities by wearing articles of clothing, hooded sweatshirts and construction helmets, officials said.
Somerset County provided a K9 unit to search the area, and an 'all points bulletin' was issued for all of Pennsylvania.
Anyone with information is asked to contact the Hunterdon County prosecutor's office or the Flemington Police Department at 908-788-1129 or 908-782-3435.
Hunterdon County Crime Stoppers is offering a reward of up to $1,000 for information leading to the arrest and indictment of any of the persons responsible for the robbery.
Anyone wishing to remain anonymous can submit tips by calling the Crime Stoppers group at 1-800-321-0010, by going on online, or by text messaging "HCTIPS" plus your tip message to 274637 (CRIMES).
Tipsters can also download the free mobile app "Tipsubmit" and select Hunterdon County to submit anonymous tips via text messaging.
All tips are anonymous and kept confidential.
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