In a September blog post celebrating its first anniversary, Team Snapchat shared a vision that comes off as downright wholesome.

"We believe in sharing authentic moments with friends," it read. "It's not all about fancy vacations, sushi dinners, or beautiful sunsets. Sometimes it's an inside joke, a silly face, or greetings from a pet fish.

"There is value in the ephemeral," the post continues. "Great conversations are magical. That's because they are shared, enjoyed, but not saved."