"It's not all about elite sport, it's about increasing participation and providing role models for young girls and women.
"Unless you create then you won't drive the demand or generate public interest. It's a circular process.
"I would suggest that the Olympics show that there's a demand. People want to watch women on bikes."
One of those women who caught the public's imagination during the 2012 Games was double Olympic gold medalist Laura Trott.
"I would like to see it for sure," said the 21-year-old Trott, who is competing in the Prudential RideLondon Grand Prix and starting the Prudential RideLondon FreeCycle world record attempt.
"But I don't think it should be run alongside the men's race.
"Having it run over the same distance as the men won't work. Only 20 girls will finish and I don't believe it will be as exciting.
"There aren't enough riders with top ability and the field will get too stretched."
For the likes of Pooley, Wellington, Bertine and Vos, it is not just the current generation they are fighting for.
It's about the future -- the young girls who grow up riding their bikes and ask whey they're not allowed to compete in the Tour.
"The Tour is the greatest race on earth," added Wellington.
"Why should a parent have to tell their little girl that she won't be allowed to ride in the Tour because she's not a man?"