Former Kentucky basketball standout- and projected number one pick in the upcoming NBA draft- Anthony Davis isn't wasting any time getting into the business of making money... especially on his elongated eyebrow.

Davis has trademarked phrases about his unique unibrow, including “Fear The Brow” and “Raise The Brow,” CNBC reported on Monday.

The move, according to Davis, was a family decision, saying, "Me and my family decided to trademark it because it’s very unique. I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it."

When asked if he would consider shaving the brow for a big payout in a razor commercial, Davis said, "I might have a commercial where I’m acting like I’m shaving it and then I'll throw the razor down.”

CNBC reports that Davis, who won a NCAA Chmapionship last year with the Wildcats, has signed with agent Arn Tellem of Wasserman Media Group. So far it appears that Davis' only endorsement deal so far is a draft night deal with Sprint.