A crowd of 88,000 fans attended Matt Kenseth's victory in the Good Sam Roadside Assistance 500 at Talladega Superspeedway on Sunday, track officials told the Anniston Star.
That represents the smallest attendance since figures for the race have been provided, and 20,000 fewer fans than the previous low of an announced crowd of 108,000 for the Aaron's 499 in early May.
"There's enough NASCAR fans in the Southeast that would come to Talladega, but right now, all the states that touch Alabama, as well as South Carolina ... they're in six of the 10 top most economically depressed states in the nation," Talladega Superspeedway chairman Grant Lynch said, per the Star.
The race is part of the Chase for the Cup, and did not face conflicts with the University of Alabama football team, which had a bye week.
"All we can do is to continue to try to improve our facility and put on the best show we can for the fans and hope that they think the values we're offering out there and the products that we're presenting to them make good sense to them as a way to spend their hard-earned dollars and come and have a weekend of great entertainment," Lynch said.