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Haunt tour added to Yuengling, Hershey collaboration

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Yuengling Hershey's Chocolate Porter in bottles

POTTSVILLE, Pa. — For the third consecutive year, two of Pennsylvania's most iconic companies are teaming up to produce what has become a fall favorite of many chocolate-loving beer drinkers, and this year, they're scaring up something new for their fans.

Pottsville-based D.G. Yuengling & Son Inc. and The Hershey Company announced Monday the return of Yuengling Hershey's Chocolate Porter, a beer that combines the nearly 200-year-old recipe of Yuengling's Dark Brewed Porter recipe with the taste of Hershey's chocolate.

The seasonal brew made its debut on draft across only a portion of Yuengling's footprint in 2019. Last year, it was more widely released both on draft and in bottles.

"It's year three of the most epic chocolate and beer collaboration and this year we're combining the return of the Yuengling Hershey's Chocolate Porter with our favorite holiday, Halloween," said Ernie Savo, Hershey's senior director of global licensing. "Couldn't be a better time to kick off the haunted, candy-filled season and continue to celebrate this one-of-kind chocolate brew."

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Yuengling and Hershey's said they're tapping into the fun and fright of the Halloween season by launching the "Scary Delicious Tour," which will involve stops and samples at some of Pennsylvania's most iconic Halloween haunts.

"We've heard that our beer is the go-to choice for Halloween fanatics that celebrate all month long," said Jennifer Yuengling the company's vice president of operations and sixth-generation brewer. "So, in keeping with that tradition, we decided to make this year's return even more exciting by engaging with our fans around this passion point."

Starting Oct. 1, Yuengling Hershey's Chocolate Porter fans of legal drinking age can tap into Yuengling's social channels (Facebook, Twitter, and Instagram) to learn more about the tour and to vote for their favorite spooky spots.

Shop Talk

What's new in the business community!

If you know of local business openings or closings, please notify us here.

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