BETHLEHEM, Pa. - A veteran owned and operated brewery that's years in the making finally opened its doors Wednesday.
Seven Sirens Brewing has come a long way from the dirt floor of a parking garage on the 300 block of Broadway in South Bethlehem.
The three-year project started in Allentown, moved to Bethlehem, was sidetracked by structural issues, and sat waiting for permits.
The process was enough to overwhelm a trio of veterans who have never done this before.
"We just kind of told ourselves until we hit a brick wall we're not gonna stop," said Jordan Serulneck, one of the owners. "Because it was a blank canvas it gave us a lot of opportunity but we also knew going into it it was a large undertaking."
The goal was breathing in new life, while keeping original details and bringing something different to the Valley.
"As veterans we had the opportunity to see the planet, you know, it's one of the reasons I join the Navy for, to see the planet and everywhere in the world you go," Serulneck said.
With more than enough room to grow.
"It is 40' x 15'. We have room for 300 kegs," he said.
They've gained a loyal following way before they even opened, thanks to social media.
And that loyal following turned out for a soft opening last Saturday. Almost 300 showed up.
The brewery is starting with hours Wednesday through Sunday, but expect that to change as time goes on.
"We're doing well and we're just excited and happy," Serulneck said.