EXETER TWP., Pa. - Boscov's is helping to keep people warm this winter.

The Exeter Township-based retailer teamed up with Heat Holders to donate 960 pairs of thermal socks to the YMCA of Reading and Berks County, Veterans Making a Difference, Opportunity House, and Hope Rescue Mission.

"We really pride ourselves on our community involvement, so we're excited to be able to partner with Heat Holders to make the holidays a little brighter and a lot warmer for people," said Esta Neugroschel, Boscov's vice president of public relations.

Boscov's said the Heat Holders socks are designed for maximum warmth, thickness, and comfort, thus keeping the wearer's feet warmer for longer.

"We get a lot of regular athletic socks, but not these extra warm socks, so this is going to be helpful, because now they don't have to buy warm socks," said Liz Graybill, president, Veterans Making a Difference.

The donation is part of Heat Holders' "The Making Life Warmer Project," which the company launched in anticipation of its 10th anniversary in 2021.