The Greater Berks Food Bank has begun the new month with a new name: Helping Harvest.
The food bank celebrated the change at its location in Spring Township on Wednesday with an official unveiling of the new name and new logo, which features two hands clasped together to form the shape of an apple, one of the many fresh foods it provides to more than 60,000 people in Berks and Schuylkill counties each year.
"Four years ago, we moved to this facility specifically to increase our distribution of the nutrient-dense foods, the fresh, the frozen foods, the fruits, the vegetables, the oranges, the potatoes," said Peg Bianca, the food bank's executive director. "More than 60 percent of what we distribute is fresh and perishable foods."
The food bank, which first opened on Neversink Street in Reading in 1983, said the new name better conveys to the public that increased focus on providing fresh and healthy foods, while remaining true to the mission its held for the past 36 years.
"The name change really reflects the work that we do every day, as we go to Redner's, and Giant, and Target, and Walmart, and Wegmans, and we harvest our donations from them, which are fresh and perishable foods -- the most nutrient-dense foods," Bianca said.
The name, Bianca said, also reflects the fact that the food bank's service area has grown to extend beyond Berks to include Schuylkill County.