READING, Pa. - The Reading Royals currently have a winning record on the ice, and numbers are in that show them doing well in the stands, too.

The crowds are sounding a lot louder inside the Santander Arena for the Royals, partly thanks to the action on the ice.

"The team is in second place right now, and coming down the stretch, it's going to get really busy here in the next couple of weeks," said David Fine, the team's director of medial relations.

New ownership and a fresh look at game promotions are drawing in fans, too.

"I think that it's a more community-minded approach this year for the team, having the support of the [Berks County] Convention Center Authority, being tied in with businesses, not only throughout downtown Reading, suburbs, Wyomissing, West Reading," Fine said.

Now, as the season skates on, the numbers are in, and the outlook is good.

"Reading is one of only a handful of teams in the league already averaging more fans per game this season than the Royals averaged all of last season," Fine said.

With league eyes watching closely, the Royals plan to continue to try new promotional ideas to keep ticket sales and fan engagement trending upward.

"We were having a meeting today, where something that works in another ECHL city we are hoping we can get to announce it in the next few weeks here," Fine said. "That'll be put in before the end of the year."

The Royals well select their three-millionth guest randomly at the gate Saturday night, and that fan will be treated to a special experience and gifts.

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