SPRING TWP., Pa. — Three people made off with thousands of dollars worth of merchandise from the Ulta Beauty store in the Broadcasting Square shopping center last month, Spring Township police announced Friday.

The theft happened at approximately 7 p.m. on Nov. 3.

The police, who described the crime as an "organized retail theft," released surveillance images that show the thieves filling large shopping bags with merchandise before quickly fleeing the store.

They carried out the crime in a similar fashion to other recent thefts across the country, the police said.

"It's during business hours," said Dep. Chief Stephen Powell. "These appear to be an organized activity where people come in and, in this instance, three suspects came in with bags to use to basically just clear the shelves."

The surveillance images show each of the three thieves wearing a sweatshirt with the hood pulled over the head and a mask over the face.

Investigators said the value of the stolen merchandise totaled approximately $7,600.

"We're not aware of any physical altercations," Powell said. "We have no reports of any injuries, but we certainly encourage anyone who may have witnessed this to give us a call."

The crime appears similar to a theft that happened at an Ulta store near Allentown on Monday and others across the country in recent months, however, the Spring Township police said they have no information that connects their theft to the others.

"We are certainly investigating any possible connection with any other incidents, whether in the Lehigh Valley or anywhere else," Powell said.

Anyone with information about the theft at Broadcasting Square can contact Crime Alert Berks County by texting a tip to 847411, starting the message with alertberks, or by calling 877-373-9913. A cash reward of up to $10,000 is being offered for information that leads to an arrest.

Crime Alert Berks County text-a-tip

Crime Alert Berks County is offering a cash reward of up to $10,000 for information that leads to an arrest in the case.

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