EASTON, Pa. - The city of Easton is rolling out a new campaign to make sure everyone is counted in the 2020 Census.

For the first time in many years, the city’s population may have climbed above 30,000.

Hitting that mark means more money from the federal government, so the city wants to make sure every resident is counted.

"It's really important to know how many people are here. Each person equals about $2,100 in federal funds coming to the state,” said Stephen Norowski, director of planning and codes for the city and the head of its “Easton, You Count” campaign which encourages residents to submit their census information.

The city earmarked about $10,000 for guerilla marketing, which includes bilingual social media posts, signs, and banners hung in high-traffic areas.

Mayor Sal Panto says he estimates nearly 30% of Easton residents weren't counted in the 2010 census. That's about 7% higher than other communities in the Lehigh Valley.

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