ALLENTOWN, Pa. - After more than 20 years of working for large companies, Ceceilia Jackson thought it was time to start her own business, a small business.
"If I had an opportunity to paint my own picture, what would that look like?" she said.
That looks like CeCe J's Snacks, which just opened this week.
"I'm a potato chip fanatic. I love potato chips, you know, sometimes that's not always a good thing," she said. She makes a variety of healthy, preservative-free, dried fruit and sweet potato chips.
"I had a lot of obstacles, every door that closed in my face, it closed," Jackson said. The latest door to close in her face was the coronavirus. Originally, the business was supposed to open in December with a totally different business model.
"I was initially going to go after a totally different segment like K-12, college university business industry,” Jackson said. “Basically the food service side."
However, since school and food services are totally shut down, Ceceilia turned to traditional retail, getting her products in at least 5 local stores thus far. In retrospect, she's happy it turned out that way.
“It gives you an opportunity to reinvent yourself and find out new ways, you need to think out-of-the-box."
Right now, the business is a one-woman show, but she says if sales keep up she'll add more.
"The whole goal is to try to create some jobs," she said.