UPPER SAUCON TWP., Pa. - It's all about the bargains, as shoppers everywhere dig into a cornucopia of Black Friday deals.
Whether it be at Christkindlmarkt in Bethlehem or the Promenade Shops in Upper Saucon Township, the chilly weather wasn't stopping shoppers from enjoying this Black Friday.
The National Retail Federation is expecting holiday sales to rise about 4% this year.
Adobe Analytics says as of Friday morning Black Friday spending is on track to hit $7.4 billion.
But Thanksgiving falls late this year, making for the shortest holiday shopping season since 2013. So shoppers say they're feeling the pressure to get everything done on time.
"Every weekend is packed I feel like I have no time to do everything," said customers Mike and Mia.
If you're thinking about heading out shopping Friday evening, have some patience, the parking lots have been full all day.