BENSALEM, Pa. - Life is a lot like taking a picture. When things are uncertain, or everything goes wrong, you can always take another shot.
"What I do is, I'm not, 'stand up, smile, take your high school picture,'" said Don Carrick. "That's not what I do. I connect with people."
Carrick is a professional photographer based in Mohnton. He's one of 200 photographers across the country taking 10,000 shots of people who've lost their jobs due to the pandemic and, in return, giving them the valuable gift of a professional head shot.
"For a business head shot, over-the-top happy is a little bit needy-feeling," said Carrick. "It's that moment afterwards where it's just that afterglow of the smile and it's not over the top and it's confident and it's connected. That's the magic moment."
The one-day-only event was hosted by Brookfield Properties, owner of malls like the Neshaminy Mall near Bensalem, Bucks County.
Organizers call it the largest single-day initiative of its kind.
"Head shots are becoming more and more important in business these days," said Carrick. "You want to be somebody who looks approachable and knowledgeable and confident and people would like to do work with."
Carrick empathizes with those on the other side of his lens; he couldn't find work for three months this year. He was able to take that negative, and develop something beautiful.
"I feel really honored to be part of this group," said Carrick.
His subjects hope that as his shutter closes, another door opens.