Poconos Coal

Better Than Ezra to headline Yuengling concert in Pottsville

Free 190th anniversary celebration on July 13

POTTSVILLE, Pa. - Pottsville is preparing to rock a party unlike any the Schuylkill County city has ever seen before.

Alternative rock band Better Than Ezra will headline the free Yuengling 190th Anniversary Summer Concert on July 13.

"We are so excited to help America's Oldest Brewery celebrate 190 years of brewing good times," said Tom Drummond, Better Than Ezra bass guitarist. "Yuengling's love for family and their fans is something that aligns with our values as a band and we can't wait to play in Pottsville in honor of such an amazing milestone."

The band's 8 p.m. concert in downtown Pottsville will be followed by fireworks over the city at 9:30, but the celebration will get started at 1 p.m., with more live music, food, and fun.

Yuengling sisters Jen, Wendy, Debbie, and Sheryl -- the family's 6th-generation brewers -- announced plans for the celebration on Thursday during their first-ever observance of America's Oldest Brewery Day.

The women gathered at the brewery in Pottsville to seal a special 190th anniversary time capsule in commemoration of the brewery's founding by David G. Yuengling in 1829.

"We are proud to dedicate this Time Capsule to future generations and future fans on our first America's Oldest Brewery Day," said Wendy Yuengling. "Going forward, we will use April 18 each year as a day to celebrate and remember our rich history of perseverance, and to pay tribute to the hard work of generations of our family and loyal employees."

The time capsule contains items unique to Yuengling's 190-year story, including a set of commemorative Lager cans, a baseball signed by Phillies All-Star pitcher and Yuengling brand ambassador Aaron Nola, and handwritten notes from employees and visitors to the brewery.

"As the 6th Generation of the Yuengling family, and as a family business first and foremost, my sisters and I see our generations of loyal employees and fans, both past and present, as an extension of our family," Wendy Yuengling said.

The sealed time capsule will be kept in Yuengling's museum for visitors to view during the brewery's anniversary celebrations.


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