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RESTON, Va., Feb. 14, 2020 /PRNewswire/ -- New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that for the 4th month in a row, Toyota RAV4 was the most shopped new vehicle model market wide.

Since its launch of the current version late in 2018, RAV4 has generated a significant amount of prospect interest and has consistently ranked at or near the top of prospect shopping lists. Its primary competitor, Honda CR-V, came in second as the two are heavily cross-shopped against each other by small SUV intenders.

At the same time, Honda and Toyota sedans – Accord, Civic, Camry and Corolla – continue to be among the most shopped despite rivals exiting these segments due to weakening sales.

"While sedan sales are not what they were even a couple years ago, these particular models continue to attract a large amount of interest and contribute significantly to Honda and Toyota's sales total," said Dennis Bulgarelli, Vice President, Automotive, Comscore.

Similarly, full size pickups also remain popular, with F-150, Silverado 1500 and Ram 1500 among the top 10. Recent new models, stable gas prices and a strong housing market have fueled pickup interest and sales.

The top 20 in-demand models, according to Comscore's in-market shopper data are listed below:

Rank

Model

In-Market Shoppers
January 2020

1

RAV4

190,825

2

CR-V 

143,977

3

Civic

128,165

4

F-150

126,209

5

Accord

124,419

6

Camry

107,321

7

Silverado 1500 

86,134

8

Highlander

81,114

9

CX-5 

78,843

10

Ram 1500

73,338

11

Corolla

72,879

12

Tacoma

71,085

13

Forester

70,836

14

Wrangler

65,632

15

F-Series Super Duty

64,862

16

Explorer

64,845

17

Pilot

63,639

18

4Runner

63,315

19

RX350

62,852

20

Telluride

62,817


Source: Comscore Automotive Data Mart, New,

In-Market Automotive Shoppers, January 2020

"Looking at our data, it seems clear that even with continuing demand for pickups, the majority of consumers are prioritizing fuel efficient and functional vehicles," said Bulgarelli.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

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